These product descriptions are for a quirky Etsy store owned by Cardlin Media Productions. When writing the descriptions, I wanted the customer to feel joy and a connection to the items as they represent part of Cardlin’s brand of comfort and companionship.
E-commerce Product Descriptions
Art drawn by 01_Hour on Twitter
Establishing who you are and what your content will bring to a consumer is very important. A content creator’s channel trailer is the first introduction and must quickly grab the attention of a new viewer, and be highly informative and fun without seeming like an ad. This is what I concentrated on when writing these two scripts for Cardlin Media Productions.
Content Creator Channel Trailers
Art drawn by Peppergingin on Twitter
I created a printed marketing material for adding to Etsy packages to encourage customers to come back to the store and to share the products they bought on social media.
Marketing Material
Art drawn by Chlo Greves (@achlorange) on Twitter
It’s important to understand and know who your target audience is and to write specifically for them.
This is one of many creative scripts I wrote for Cardlin Media Productions.
“Cuddling You To Sleep” has over 290,00 views.
Long Form Creative Script
Condensing Auditory Information into Writing
I worked as a Show Producer on a 4-hour Dungeons and Dragons podcast. I condensed each episode into a short written summary. I ensured the information was conveyed in a fun and easy way for consumers to understand. And this would be a way to give new viewers to a longstanding episodic live entertainment and an easy access point.
Attached is a writing sample of the very first Crash Courses: A Summary