Product Descriptions
Showcased on the right is an example of the Boo Bear Enamel pin, one of the product descriptions I wrote for a quirky Etsy store. My goal for writing this copy was to make it easy for the customer to read and get the information they needed as quickly as possible. I also ensured the writing matched the format of the other products listed in the Etsy store.
Boo Bear Enamel Pin Product Description Copy:
Boo! He's there, and then he's gone again. That's just what ghosts do, though! Make sure to leave him outside for a few hours in direct sunlight (or on a window sill), so he'll glow in the dark for you.
The artist of this very ~Spoopy~ enamel pin is Iliana! You can find her here: https://twitter.com/ilianaGatto
Details:
- 1.75'' Hard Enamel Pin
- Nickel Plated
- Has two rubber backings to prevent rotation when wearing!
- GLOWS IN THE DARK!!!