Brand Strategist, Content Producer, and Social Media Manager
Hi, I’m Kristen and I’m a Brand Strategist and Content Producer with over 8 years of experience in the content and social media atmosphere. I believe that to create a strong brand and a strong presence in the digital content world means creating human connection. At the end of the day, that’s what most people are looking for, to feel seen, and heard.
I have experience in managing brand voices, creating content for social media, websites, newsletters and SMS, and helping companies put processes in place for their content organization.
Below, you’ll find a summary of my work experience. Throughout this website, you can explore projects I’ve worked on, and my writing portfolio.
I’d love love to chat so please feel free to reach out to me.
Introduction
I joined the Aylo Health team at the precipice of their expansion. I oversee and manage the execution of their content strategy and content creation. I helped establish and build on the brand voice and used that work to develop high-impact content for social media, blogs, emails, and SMS that drives lead generation, brand awareness, and audience engagement. This has helped Aylo Health see a 186% rise in organic media traffic to the website year over year since 2023.
I work closely with our ad agencies to optimize our content and create stronger loyalty marketing strategies by pulling analytics and synthesizing the data so leadership can make informed business decisions.
Aylo Health -
Marketing Content Strategist (2023 - Present)
Cardlin Media Productions -
Content Manger (2017 - 2023)
Working directly with CardlinAudio on his Youtube Channel, we began our journey together with 55,000 subscribers on YouTube and 1,100 on Patreon.
Within the five years I worked with the channel it grew to over 240,000 subscribers and more than 5,200 Patreons.
I launched Cardlin’s enterprises into merchandising and e-commerce, music production, distribution of content, and marketing across all social media, revolutionized our customer outreach and experience, and built relationships with suppliers and artists that helped us give our followers the best products we could.
Tingles and Dragons -
Show Runner and Producer (2019 - 2021)
As Show Runner of Tingles and Dragons (A Dungeons and Dragons Live Podcast), I did all behind-the-scenes work for the show, including social media marketing and outreach, merchandising, management of the voice actors, scheduling, as well as show logistics and monetization.
I worked hard to build the Tingles and Dragons brand. In two years, we gained over 3,200 subscribers, including 100 paying channel members and an average of 1,000 viewers every livestream.